Beyoncé at Soldier Field: A Fan-Powered Visual Celebration with CrowdSOURCE
When Beyoncé touched down in Chicago for her stop at Soldier Field, the weather didn’t make it easy. A two-hour storm delay couldn’t stop the energy—and neither could we.
At Press Play: Creatives, we’ve been testing our new tool CrowdSOURCE, which collects and curates fan-shot footage from concerts and live events to build authentic, multi-angle videos that celebrate the live music experience—from the fans’ perspective. And let’s just say: the crowd showed up and showed out.
Our Breakout Moment: “Ya Ya” Live at Soldier Field
The highlight of this experiment was Beyoncé’s performance of “Ya Ya”—captured entirely through fan video submissions. The CrowdSOURCE edit quickly became our most successful piece to date, racking up:
30.7+ views
2,900+ interactions (with 97.8% from non-followers)
Over 300 saves + over 150 shares
Even more than the numbers, the response from fans was incredible. Comments like:
“AHHH MAZING! Thank you sm!!!”
“The angles are everythinggg”
“I rarely leave a comment but damn this editor is definitely a professional 🔥”
“The editing is 🔥👏👏”
“This edit, the masterpiece that you are ✨”
Fan Pages & Fan Footage That Pushed This Over the Edge
This wouldn’t have reached as far as it did without the power of the Beyoncé community. We partnered with fan pages like @beyslayy, @beyoncemylife, and others who helped expand the reach of this video far beyond our own feed. Their reposts and shares sent the edit buzzing through the BeyHive, giving it a life of its own.
But more importantly, this moment was made possible by the fans who captured it. People like @ashley.hare, whose footage of “Ya Ya” could go frame-for-frame with a professional rig. The quality we’re seeing from fan-shot content is incredible—and with 4K cameras now in almost everyone’s pocket, capturing moments like these is more accessible than ever.
CrowdSOURCE is built on that idea: that fans aren’t just attendees—they’re collaborators, co-creators, and documentarians of the live experience. And together, we’re proving just how cinematic that can be.
Why This Matters
We’re still in the early stages of discovering just how powerful CrowdSOURCE can be—but here’s what we know:
Fans want to participate in the story.
Artists benefit from authentic, community-driven content.
The live experience doesn’t end when the concert’s over—it lives on through edits like these.
This isn’t just content. It’s connection. And with artists like Beyoncé, Charli XCX, and Jack White already featured in CrowdSOURCE edits, we’re excited to keep building tools that put the spotlight on the people who make live music unforgettable—the fans.
Check Out the Other CrowdSOURCE Edits:
Want to help us test CrowdSOURCE or collaborate on future events? Get in touch or follow us @pressplaycreatives to see what’s next.
